WHERE 2.0, Tuesday, Part I

Monday was workshop day. On Tuesday the Conference has started. Below is a chronological summary with some details what I paid attention to.

Altimeter Group http://www.altimetergroup.com

Enterprises should think on strategy for 2-3 years in rapidly changed world. Online and offline worlds get connected. Hardware matters. RFID embedded into everything, shoe with RFID and Facebook deck for two to become friends http://www.wired.co.uk/news/archive/2011-01/27/rfid-shoes
Coupons for location-based shopping, based on previous experience (coupons sent based on shopping list). Interesting how Grouppon is going? last year they turned down Google 1.5B bid, florished at WHERE 2.0 2011… now things turned worse for them?
In retail shopping, in-store GPS maps the route in the store. You are get directed to your product.
Sentient world happens. World becomes smarter because of the data. Smart refrigerator. Smart gadgets, e.g. Fitbit. Pace adjusted for time not moving. Device is smart http://www.fitbit.com
Smartphone needs to get smarter. Smartphone could embed Fitbit and other functionality. Question is about miniaturization in time. Ok, how the smartphone can get smarter? Who do I talk with most? Respond to quickly or ignore completely. Prioritize contacts based of behavior. Add travel time based on my locations.

IN Google WE TRUST.
IN Facebook WE TRUST (?????).
IN Apple WE TRUST.

B2B Enterprise Apps Change Work. GE MyEngine App http://www.ge.com/audio_video/ge/products_services/myengines_app_debuts.html Enterprise mobile apps is the fastest growing area. Box OneCloud. Yammer Mobile. Enterprise Social Networks (ESN) provide context. Connection–>Collaboration–>Optimization–>Transformation. Enterprise Mobility Takes Various Forms. Corporate Info Access <–> Field Collaboration <–> Complex Computing

how to prepare to brave new world?
1. Formulation
2. Consideration
3. Commerce
4. Post-commerce

and it goes with Enterprise Mobility into next years.

 

MapBox http://mapbox.com

1,000,000 sites using Google Maps. Custom Maps – huge product differentiator. Or money saver on free maps? TileMill – open source design tool http://mapbox.com/tilemill/. There is API for integration. MapBox declares the stuff is really-really fast. Streeteasy.com switched from Google Maps to custom maps http://streeteasy.com. NPR switched too. MapBox Streets. Powered by OpenStreetMaps http://mapbox.com/hosting/api-embed/ Foursquare uses those maps too. If Foursquare uses free maps, then we also could use free maps. Goodbay Google Maps (or lower the price for us!). Alex Howard: “The Year of the Open Map” https://plus.google.com/107980702132412632948/posts/h8NWAJyzcAS. node.js gave incredible speed. This is not a first of second time I hear about node.js http://nodejs.org

 

ESRI
GIS as a service. S ome demo of some new API… ESRI is a sponsor. Bought time to show their new API for mobiles.

 

CARTIFACT http://cartifact.com

Responsive Design. Map is a communication tool. Information is modified to fit paper size or screen size. What is a context of using map? if navigation, then intent is clear. Speed is used to determine the level of detail. As well as content, data, color of information. If you travel by the car, another context data is needed, at block and house level. Vegetation according to the season is another content.

Locational exceptionality – specific features shown at specific location. 3D buildings in Manhetten downtown via lens over the high-level map. Or potential flood because of climate change. Paradigm is to be responsive to activity, time, location and device. Future is to discplay exactly what we need at the moment. Kind of personal UX.

 

Stratocam http://www.stratocam.com

Rediscovering satellite photography. Website for view in fullscreen mode. Idea is similar to the book “Earth from Above” http://www.amazon.com/Earth-Above-Yann-Arthus-Bertrand/dp/0810934957. Users vote for imagery and Stratocam scores the ranks for the imagery. Then best images are promoted. Focus is on composition, because there are not many colors like on sunset or zoo picture taken by SLR. Site is already integrated with picture-twitter Pinterest.

 

CONTROL GROUP http://www.controlgroup.com

Hardware geek from New York. Wi-Fi pings as physical “cookies” plus signal strength gives info. Other wireless devices listen to this info and analyze it. They capture data sets patterns. Man in the middle, CG established the interception of our phones and laptops… they store MAC, device manufacturer. Could be useful for stores to analyze the crowd.

 

Gowalla (now Facebook) http://gowalla.com
by Josh Willams
Location at Facebook: places in August 2010 –> location tagging got status & photos in August 2011 –> location tagging within hte Platform in March 2012.

Posts, search around location. Meaningful activity around geography. 200M users tag location on monthly basis. New tools for devs:
* improvement of place data quality
* Open Graph place objects
* place editing API
* geo-coding and reverse geo-coding service

Invited to “most modest booth” in the excibition hall. I’ve checked the booth. It is even worse than modest :-O

 

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